If the thought that neck lanyards are all the same still persists, it’s time to rethink the ways one sees these accessories. Gone are the days that regular, dyed strings be regarded as the only option to hang items around one’s neck. The popularity of lanyards gave way to more people getting hands-on with the way such laces look.
While designs may vary from a level of zero to Lady Gaga, neck lanyard design is often matched with the purpose by which the lanyard will be made. Though it is tempting to put in all creative ideas, corporate and regal settings require a much subtler tone.
If the lanyards serve the purpose of promoting a brand, it is important to make the brand logo and pertinent text readable. Color choices should be made on the premise that they complement each other and layouts should be done to highlight the brand.
Color choices are also made based on the appropriateness and connection with brand. As established themes have cemented their use of certain colors, using these tones for neck lanyards automatically signifies oneness with the theme.
There are also a number of materials to choose from in conceptualizing the layout of neck lanyards. Woven lanyards are often tapped to display text, while polyester lanyards are most commonly seen and utilized for regular applications. Tubular and cord-type lanyards are also available for clients who prefer a simple, minimalist look.
The choice of text for lanyard printing is normally put to a minimum. The repeated imprinting of the chosen phrase or statement enables the material to be more engaging. This method also instills a quicker recall of a brand, event, or advocacy.
The methods by which designs are imprinted also vary from lanyard to lanyard. Lanyard shops offer these alternative means to make the cost of production more affordable. While dye sublimation printing technique offers the highest quality of prints, having lanyards produced in this manner is also more expensive. Normally, standard lanyard designs are imprinted through hot stamping and silk screening techniques. Gift shop personnel may help in the choice of material and printing as soon as the final layout is agreed upon.
These accessories also come in a variety of lengths and thickness together with different attachments. It is pertinent to keep a clear goal in mind with regards to striking a balance between the purpose and receiver of the lanyards. If the lanyards are meant to be used as an accessory, overdoing the promotion of brand logo may divert it from that path as people may become hesitant to appear like walking billboards on normal days.
Working with colors is not a challenge as color varieties abound. Color choices are matched with the material of the neck lanyard to ensure a high quality rendering of the design. One may consult with the manufacturer of the lanyards to understand which material would work best with the layout.
Customization opportunities for neck lanyards are endless and hence not an issue. The crucial part is to ensure that the neck lanyard’s layout is suited for the target audience. Normally, layouts are finalized before production of the lanyards commences. This protocol allows the client to check and see how a lanyard would fare in terms of marketing and utility.
For whatever reasons, the opportunities in making use of neck lanyards are infinite. Lanyards on their own are versatile tools. Add the customization options blended harmoniously, the right combination of colors, layout and design, one is sure to come up with a lanyard that will be put to good use – no matter the intended purpose.